The UKs most recent dating trend is collaborating with the NHS Blood and Transplant unit to draw attention to the need for more donor sign ups.
The social media dating app, Tinder teaming up with NHS Organ and Transplant to help raise awareness of ‘The Wait’ Campaign. The idea of the campaign is to focus on the people who are on the waiting list for a transplant that could be potentially critical if the right match is not found for them.
Samantha Bachman, a Transplant survivor said, “After my kidney failed I needed a transplant urgently, and I was so lucky that I got one as soon as I did and it matched. If that person wasn’t on the register I don’t know if I would be here today. I thank my stars every day that someone out there, still saved my life after theirs had ended. It’s just amazing.”
Tinder has had us swiping left or right to find our perfect romantic match since 2012. New research has found that Tinder, currently has over 50 million active followers that spend an average of 90 minutes of their day swiping through prospective dates. Now it even celebrities are joining the dating app in aid of raising awareness.
Stars such as Made in Chelsea star Jamie Laing and Emmerdale’s Gemma Oaten have joined Tinder to generate support for the cause and encourage a younger audience to sign up to the donors register.
One supporter of the campaign, Olympian Jade Jones said: “I got involved in this campaign as it’s a great way of raising awareness about organ donation. It’s also the season of giving so hopefully we’ll get even more people signed up thanks to Tinder!”
Made in Chelsea’s Jamie Laing said: “I think it’s a fantastic idea: using one of the UK’s most popular apps, as a platform to help the NHS raise awareness about organ donation and literally save lives!”
In 2015, there are currently 7,000 people on the waiting list for heart, liver and kidney transplants in the UK. Within the past 10 years over 6,000 patients in the UK passed away while waiting for an organ transplant. The Director of Organ and Transplantation at the NHS, Sally Johnson thinks this campaign could give people the final push to join the Organ Donor Register.
“While a third of the UK population have registered their intention to donate on the NHS Organ Donor Register, millions more support donation but haven’t taken the final step to sign up,” Sally said.
Users of the app, usually swipe right to match with potential dates however will match with celebrity profiles before proceeding to the campaign. A message will then appear reading, “If only it was that easy for those in need of a lifesaving organ to find a match”. They will then receive the option to donate and join the Organ Donors schedule the same day.
Through the customised profiles on Tinder, the NHS hope that they will grab people’s attention and highlight the importance of Organ Donation. Their goal is to highlight how fast and simple it is to join the register saying, ‘it takes only a couple of minutes, just about the same amount of time as a few swipes on Tinder.’
To join the NHS Organ Donor Register, go to organdonation.nhs.uk or call 0300 123 23 23 – Now is the #TimeToSign and to tell those closest to you that you want to be a donor.
By Georgia Thompson