Global tech-bank Klarna is hosting a pop-up event in Manchester until October 13, inviting Salford-based fashion brands to take residence in the unique King Street location.
House of Klarna brings together some of the biggest names in retail at 35 King Street, Manchester including Salford brands Missguided, In The Style and Public Desire.
Klarna, which offers a “buy now, pay later” initiative, has built up an abundance of fashion brands offering the payment method on its online shop.
Introducing "No drama, just Klarna” ?? @Klarna’s newest UK campaign??celebrating leading retailers and some major Klarna milestones. Fact: 50,000 new customers a week are choosing to ‘Pay later’ at retailer checkouts ?✨https://t.co/llW9pgiwWV pic.twitter.com/D484QhF7tE
— Klarna (@Klarna) September 24, 2019
Following the success of the Covent Garden pop-up in June, Klarna will bring the immersive and playful retail experience to Manchester, home to fast-fashion giants such as Missguided.
The three-storey house will play host to ASOS, Oliver Bonas, Topshop, Topman, House of Holland, Missguided, BEAUTY BAY, My Protein and Schuh.
Over the 10-day event, there will be fashion and lifestyle events, beauty treatments, live DJs and a Klarna Kafé offering free drinks, starting with an evening with House of Holland owner Henry Holland on Friday 4th October 7pm – 9pm
'House of Klarna' @Klarna
pop-up event comes to King Street, Manchester 4 – 13 October ?? https://t.co/uHWTzg6UaA… pic.twitter.com/5F6lejP1XN— Lydia Ransome (@LydiaRansome) October 1, 2019
Eve Williams, Brand Experience Director at ASOS said:
“At ASOS we want to give our customers the best choice in everything we do; whether that is in the broad range of ASOS Design and branded products, smooth and fast delivery options or payment options.
“We know these are all important to our customers and we look forward to bringing them to life with Klarna’s fun event in Manchester”.
Leading British Lifestyle store, Oliver Bonas will also be joining the list of favourite retailers.
Sara Morris, Senior Press & Marketing Officer at Oliver Bonas, commented:
“We believe that design has the power to positively affect how people feel and with Klarna’s understanding of how to create a first-class customer experience, we’re excited to present OB at the ‘House of Klarna’.
“As the only brand showcasing furniture at the pop-up, we can’t wait to welcome shoppers into our home for ten days”.
The Klarna Pop-up will be open to the public from 4 – 13 October at King Street, Manchester
For more information, visit: https://www.klarna.com/uk/house-of-klarna/
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