Children’s services in Salford have been the first in the North West to achieve the gold award in baby friendly standards.

Both Salford Royal’s Children’s services and Salford City Council’s Early Help and School Readiness Service which join to make the Children’s Services Directorate Integrated Care Division have been given the Unicef Gold Accreditation.

Pauline Mulhall, Baby Friendly Initiative Project Manager, Children’s Services at Salford Royal, said:”It has been a truly inspirational journey working with such dedicated practitioners to develop their knowledge and skills to enable women and families to make informed decisions.”

“We are thrilled to be celebrating the success of achieving the Gold Award; it makes all the hard work worthwhile when such a difference is made.”

The gold award is given when it is seen that the service can maintain the high standards in the long term. Only 58% of births in England take place in accredited hospitals.

To get the Unicef baby friendly accreditation a medical centre is judged on its maternity, health visiting, neonatal and children’s centres services.

There are currently 92% of maternity services and 91% of health visiting services working towards Baby Friendly accreditation country wide.

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