A Salford student is using her Instagram influence to raise cancer awareness in young people.

Alice Nowobilski is taking to the social media platform in collaboration with a local cancer charity, CATTs.  

Cancer Awareness for Teens and Twenties (CATTs) want to normalise feeling for lumps and bumps and, in collaboration with Salford students, have asked influencers to take part in their most recent campaign.

Salford students are sending illustrations of body parts to the influencers, such as breasts and arm pits, so the social media users will then get creative with posts and help send out a message that young people should check they’re healthy.

Alice’s instagram has a following of more than 4,000 users, and she believes using her page for a cause like CATTs is a very powerful thing,

“it is obviously extremely important to use the platform I have to promote the good causes and encourage people to engage with charities such as CATTs.”

Alice working on previous instagram collaborations with ‘Lounge Underwear’ to raise awareness for checking your breasts for lumps and bumps. Image Credit: Alice Nowobilski

In the UK, around 2,200 15-to-29-year-old are diagnosed with cancer every year, which is 14 diagnosises every day.

The influencer believes that even if just one of her followers sees her post, it will make all the difference and potentially help save a life.

“With CATTs, it doesn’t need millions and millions of people to see.”

Instagram is one of the biggest social media platforms, with more than 1 billion active usersCharlie Rumney, who is also a student at Salford, is currently working with The Cancer Awareness for Teens and Twenties, and he explained why Instagram is the best way to reach the younger generation.  

“Especially during lockdown, everyone is on their phone, and I personally think instagram is the social media, I think that’s why CATTs want fun little bits of content, because people are so fast with things on their phone now that they just need a little image or a clip.”

CATTs wants feeling yourself to be the new normal, and they believe quirky slogans being used alongside the power of social media, is the way to get us all to start feeling ourselves,

“Check your pecks, your pits, your tits and your bits!”

On behalf of CATTs, check your pecks, your pits, your tits and your bits. 

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