A GROUP of young people are trying to change the perception of their community using a roadside billboard and the catchy hashtag #MossSidePride. 

The slogan which has brightened up many a commute today was created by a group of young girls, aged 12 and 13, from Moss Side determined to change the negative stereotypes of their community.

The black and pink billboard which shines brightly along Princess Parkway and Mancunian Way includes a logo and a fist full of flowers that represent Moss Side as a beautiful place.

After 15-year-old Jessie James was shot in 2006 as he cycled through Moss Side’s Broadfield Park, teacher Ruth Ibegbuna set up the Reclaim project to encourage the young people to end leadership inequality.

Since Jessie was shot dead there has been no more ‘gangland’ murders in Moss side, and months after his death a manifesto was produced which included: “The gangs are gone, now we’re a community full of pride and spirit’ and ‘We’re blessed with so many cultures – they bring us closer to the world.”

Lateefa Hamilton, 12, from Hulme one of the 22 girls behind #Mosssidepride said: “It’s so exciting to see the banners with our design, I hope it changes people’s opinion of Moss Side.”

By Morgan Jay

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