EX-MANCHESTER United Star Rio Ferdinand has donated £500,000 worth of children’s toys in aid of local radio station Key 103’s charity Cash for Kids.
The former United defender has taken on a different red uniform this year, taking on the form of Santa Claus, hoping to make sure that no child in the city of Manchester goes without a toy in time for Christmas.
The donation is a positive aid to the city following a survey by the Joseph Rowntree Foundation published in September that found three areas in Greater Manchester were among the top ten most-deprived areas in the North West of England.
— Gav (@angrygav) December 15, 2016
The donation, that also saw 11,500 sleeping bags go to the city’s homeless community, comes from Ferdinand and his Rosso Restaurant and Bar on Spring Gardens.
— Dianne Bourne (@diannebourne) December 15, 2016
The father of three spoke to Key 103’s Mike Toolan this morning, and said: “We’re not looking for a thank you, we’re just trying to help people out.”
The Cash for Kids Mission Christmas campaign aims to help less-fortunate families and kids up to the age of 18 who may have suffered some form of abuse, deprivation or neglect.
Last year’s campaign raised £2 million and helped over 50,000 kids, but this year aims to go above and beyond that with appeals for any support on-going.