Rio Ferdinand Cash for Kids

EX-MANCHESTER United Star Rio Ferdinand has donated £500,000 worth of children’s toys in aid of local radio station Key 103’s charity Cash for Kids.

The former United defender has taken on a different red uniform this year, taking on the form of Santa Claus, hoping to make sure that no child in the city of Manchester goes without a toy in time for Christmas.

The donation is a positive aid to the city following a survey by the Joseph Rowntree Foundation published in September that found three areas in Greater Manchester were among the top ten most-deprived areas in the North West of England.

The donation, that also saw 11,500 sleeping bags go to the city’s homeless community, comes from Ferdinand and his Rosso Restaurant and Bar on Spring Gardens.

The father of three spoke to Key 103’s Mike Toolan this morning, and said: “We’re not looking for a thank you, we’re just trying to help people out.”

The Cash for Kids Mission Christmas campaign aims to help less-fortunate families and kids up to the age of 18 who may have suffered some form of abuse, deprivation or neglect.

Last year’s campaign raised £2 million and helped over 50,000 kids, but this year aims to go above and beyond that with appeals for any support on-going.

 

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