To celebrate the new partnership, the brewery will be hosting a party on Saturday April 6 with free entry for all. The party will also see the launch of the brewery’s new beer, Salford Pride.
The new beer has been created specifically to honour the new partnership with the brewery vowing to donate 10p towards the charity for every can sold.
It will also donate all proceeds from one cask of Salford Pride directly to the cause.
Family & #community are at the heart of all we do so it’s great to feature in this months issue of @OnOurDoorstep Community Magazine delivered across Worsley, Swinton, Astley, Ellesmere Park , Monton, Boothstown & Walkden. Check it out for all things local #supportlocal pic.twitter.com/Xb3INW18Dy
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CEO Keith McAvoy, a Salford local who is very excited by the prospect of joining up with Salford Pride.
McAvoy said: “When Pride approached us, we couldn’t say no. We got involved because we really want to help raise awareness.
“This is what Seven Bro7hers is all about, we’re about community, about being open and being inclusive. It is everything we stand for being a family brewer.
“We were approached by the Pride to see if we would like to get involved with Pink Picnic, raising funds and to make a beer.
“We’ve got the party coming up in April and hopefully it’s the first event of many. We see it as a long term thing.”
The brewery at Waybridge Enterprise Centre, Daniel Adamson Road, will now spend the next month or so fine tuning the new Salford Pride beer which will be launched at the party in April. Anyone wishing to attend can sign up for tickets here
Image credit- Gaurav Chaddah