A giant beer fridge has been transformed into a dance floor for a one-off disco in a Salford warehouse tomorrow night.
Before moving all their beer into their new distribution warehouse, Shindigger Brewing Co, a local beer company, decided to host this unusual event in the empty warehouse this weekend.
George Grimes, 29, Co-founder of Shindigger Brewing Co, said: “We had this overlap, one weekend of glorious opportunity, we have an empty warehouse, so we thought let’s throw a party in it!”
The 10 by 15 metre fridge will be turned off and decorated with canopies. Local business ‘Sense of Direction’ are involved in the transformation which also includes speakers and projectors.
“You can imagine the walls of the fridge, white, big, blank canvas. It’s going to look sick” said George.
Reform Radio are also involved in the event, bringing a variety of DJ’s to perform a mixture of disco, dance, house, garage and drum and base.
Jacob Lakeland, 28, also known as Jacob Coid, will be a DJ at the event alongside many other familiar artists. Coid has never performed on a fridge dance floor or even heard of this concept before, “it’s a pretty cool idea” he said.
Jacob Coid will be one of the first DJ’s to perform on the night and has worked with Shindigger brewing Co on several occasions. He said, “I’m primarily a disco DJ but with the event leading into some heavy garage and D’n’B later, I’m probably going to play some choice house edits of disco tracks, and sample heavy big hitters that haven’t lost the soul of the original.”
Shindigger Brewing Co have been working alongside Salford Council and Salford fire department to ensure all safety precautions are adhered to.
There will be a choice of 10 Shindigger beers being sold at the event alongside other spirits such as rum, gin and vodka, “we cater for everyone” said George.
The event will take place on the 15th November from 20:00- 02:00 on Springfield Lane, Salford, M3 7. Tickets can be bought on Fatsoma for £5 or for £8 on the door.