Gallagher Premiership Rugby outfit, Sale Sharks, has announced that homes4u are their latest partner to sign a new deal with the club.
Estate and letting agent homes4u has been in partnership with Sale, who play at the AJ Bell Stadium in Salford, for four years, and their recent contract renewal with the side coincides with the 30-year anniversary of the Manchester company.
homes4u follow Printerland, the United Kingdom’s number one printer e-tailer who lengthened their contract with the club earlier this month, in extending their relationship with the Sharks.
Mark Cueto, commercial director at Sale Sharks, said: “homes4u are a great partner and one that we always have a lot of fun with, creating content and getting the players involved in lots of different activities to help raise the profile of the brand.
“It is great to have some positive news to shout about, given the ongoing situation with match postponements, but we’re continuing to work hard behind the scenes to ensure our commercial partners are happy and are ready to pick things up again when everything returns to normal.”
In recent years, the estate agent has helped Sale promote their social media platform by creating fun online content for Sharks fans, such as carpool karaoke.
Andrew Mellor, Partner Development Manager at homes4u, said: “We’re really pleased to announce the continuation of our partnership with Sharks. It’s a partnership that adds a lot of value for us as a Manchester business and there is no better club to align ourselves with on a long-term basis.
“We have activated the partnership in some really creative ways and that reflects our customer-focused attitude to our work – we can’t wait to do more of that moving forward.”