Salford’s Seven Brothers Brewery will be holding a virtual zoom tour and beer tasting to interact with customers and to allow people to “enjoy the night together… but apart.”
The brewery offered regular group visits to patrons long before the pandemic, but they decided that these new virtual tours would be a safe way that was still in accordance with Government guidelines.
The tour consists of a 30-minute guided journey through the brewery, following the process of how the beer is made. The trip will then end with guests getting involved with a virtual beer tasting with host and events manager Beth Atton.
The pandemic has hit hard for everyone and the continued efforts from customers have left Seven Brothers “very grateful” for the massive amount of support.
🍺 MARCH VIRTUAL TOURS 🍺
Have you taken part in one of our virtual tours & beer tasting sessions yet?
Join us for some Friday night beery entertainment – perfect for date night or why not join with your family and friends as a group!
— SEVEN BRO7HERS BREWING CO. (@SEVENBRO7HERS) February 24, 2021
The brewery is also due to open a MediaCity bar next door to Pret A Manger with work to start next month.
*Over 18’s only*
The family-run company started seven years ago after father Eric McAvoy began brewing his own beer at home (a surprisingly popular pastime that a lot of people have taken up since the beginning of lockdown) with the help of his seven sons and their families.
Sister company Sisters Distillery started three years ago with the four McAvoy sisters coming together and creating Salford Gin Distillery.
🥈WORLD GIN AWARDS 2021🥈
We are so proud of this little beauty. Our Cherry Gin has won SILVER at the World Gin Awards 2021! 🍒
This is a firm favourite in our range and we’re so happy to receive this award! pic.twitter.com/B2Ka5ZB48c
— SIS4ERS DISTILLERY (@foursis4ers) February 25, 2021
Seven Brotthers has always been vegan and fully support its clients interests and beliefs. Alison Head of marketing said:
“It’s nice to be within a team and listen to everyone’s point of view, after making several requests from the public we wanted it to be easy to find vegan beers.”
Clients can purchase the virtual beer tasting on the Seven Brothers website.