Tips on how to use technology to keep businesses alive during the pandemic are a key theme for Salford’s virtual Digital City Festival which is running until April 23.

The online event on the Digital City Network platform is offering live-streamed talks, on-demand masterclasses, live Q&As, roundtables and seminars broadcast from MediaCityUK.

Technology in education, cyber security and digital marketing are themes for the festival alongside discussions about how technology can support businesses through lockdown.

The main topic of the festival is the digital environment and how technology can be useful for individuals and organisations, hence the motto: ‘Connect, Transform, Grow’.



Speakers range from Nathalie Lam, head of global sponsorship and lead inclusion in diversity for Philips, to Graeme Park, DJ, producer and founder of Hacienda Classical and Hacienda Recordings.

Managing director of international digital agency, Dept, one of the festival sponsors, Brian Robinson said: “Manchester is a hub of entrepreneurial spirit and digital innovation, and the Digital City Festival is the ideal platform to inspire, educate and collaborate.

“We’re also using the festival as a launchpad for our upcoming summer internship. Our Head of Design, Adam Bee, will be sharing advice for people looking to launch their career in design, and will be announcing details of our Motion Design internship.”

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Other sponsors include IoMart, a company which has connections in Manchester and has been involved in the festival since its launch.

Its chief marketing officer Sharon Mars Leach said: “Digital City Festival is a fantastic way to bring people together from different backgrounds and expertise to exchange ideas.

“It doesn’t matter whether you’re the CEO of a global enterprise, a small indy business, or a student, the Festival gives us a huge opportunity to learn from each other and to share our knowledge.

“It’s the power of digital technology that has enabled the festival to go ahead online despite

permission given by Charlie Spargo

all that’s happened this year and I’d encourage everyone to tune in to the livestream as there really is something for everyone.”

Events such as live-streamed concerts, DJ sets, and StreamGM’s talent will showcase the best breakthrough cultural talent and acts from across Greater Manchester.

Digital City Festival director Martyn Collins said: “After a challenging year that has affected us all, it is really, truly special to see this festival come together in the way it has.”

Over the two weeks, Digital City Festival will bring talks and panels from leading figures in the world of digital. Companies represented include TikTok, EY, ITV, Zip Co, Hootsuite, Tommee Tippee, UKBlackTech, Deloitte Digital and many more.

Anyone interested in taking part can find information on the Digital City Festival’s website.

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