Salford drinks manufacturer to hit nationwide supermarkets amidst range growth

A Salford-based alcohol company is set to release their products in supermarkets nationwide after announcing a range of new flavoured cocktails.

Irlam’s Kingsland Drinks’ ready-to-drink range (RTD) will be launching in selected nationwide Morrison’s and UK Tesco stores this month, with their new range of drinks, including Coffee Rum & Cola, Pink Gin & Diet Lemonade and Apple Rum, Lime & Ginger Ale.

Jade Fowles, Senior Brand Manager at Kingsland Drinks Group, said “With the RTD market booming, Mix Up is perfectly positioned to attract Gen-Z drinkers to Morrison’s and Tesco stores as they seek out convenient, on-the-go drinks with flavour profiles that will attract new consumers into the category.  

“At an affordable price point that doesn’t compromise on great taste and quality, the core range and NPD has been developed for informal drinking occasions with flavours that play into major drinking trends.” 

Morrison’s stores will be stocking 250ml cans of the Gin & Tonic, Gin & Diet Tonic, Pink Gin & Tonic, Vodka Lime & Lemonade and Pink Gin & Diet Lemonade, while Tesco’s UK will stock the Mix Up Coffee Rum & Cola and Apple Rum, Lime & Ginger Ale from May 2023. Tesco Ireland has listed the Gin & Tonic and Vodka Lime & Lemonade from now. 

Mix Up Gin & Tonic and Vodka Lime & Lemonade will continue to be available in selected Co-op stores nationwide.