Four new digital billboards are set to be constructed across Salford to provide local news and information.
The two digital 48-sheet billboards and Salford’s first digital 96-sheet billboard will be located on derelict council land on Albion Way (A5063), Broad Street (A6) Eastbound, Liverpool Road (A57), Broad Street (A6).
Advertisements currently running on the sites include litter awareness, foster carer information, and the importance of voting in elections.
The billboards were created by Wildstone media, and will be operated by 75Media.
Councillor Hannah Robinson-Smith, Salford City Council’s executive support member for culture, communications and strategic priorities, said: “As an organisation, we understand the importance of good communications. Making local residents aware of key services, support and initiatives that are available and helping them access support they need is vital.
“Outdoor media plays a crucial role in the marketing mix and we have always used this channel for key campaign activity. These new boards will offer a great addition to our communications activity and what’s great about this partnership is that we can get more messages out, reach more residents and we’re able to utilise outdoor for campaigns, which historically we might not have had the budget to pay for this channel spend.”
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