We Invented the Weekend is set to return to MediaCity this June 2024 after delivering a total impact of more than £3.2 million for the local economy.
With 60,000 visitors in attendance across the two days of the festival, which was last held in June 2023 , the festival is celebrating helping MediaCity to achieve its highest footfall in its 12 year history.
Salford City Mayor Paul Dennett said: “These amazing figures from last year’s event speak for themselves. They validate the approach we have taken as a partnership and highlight not only the huge appeal the event has, within the city and beyond, but also the real positive impact and benefit it brings to the city.
“It’s proven to be a festival that offers something for everyone, locals, visitors and business alike. There’s a real buzz about this festival and there’s anticipation for next year.
“We’ve set a high benchmark and that raises expectations, but I’m all for that and I’m confident we’ll deliver another successful and unmissable event in 2024.”
A separate study commissioned by the festival also revealed a third of attendees were from Salford.
The impact on MediaCity’s businesses was also substantial, with 40 per cent of festival attendees visiting a restaurant or café, 27 per cent visiting a pub or bar, and 40 per cent partaking in shopping.
The founding partners of the festival, which include MediaCity, Salford City Council, Quays Culture, The Lowry, and HemingwayDesign, have ambitious plans for its second year.
The collective are looking to bring on board more content and event partners as well as benefactors to increase the variety of the festival, grow numbers and ensure the festival remains free for the people of Salford and beyond.
To enquire about involvement at We Invented the Weekend 2024, please contact weinventedtheweekend@carouselpr.com.
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