An American-inspired fried chicken and smashed burger brand based in Salford is planning to open 10 new stores across the country.
The local brand ‘Straight Outta Nashville’, are planning there scale up fast, with already a cult following they will seeing new stores open in the North West and London.
The plans for the stores will see them open in areas such as Leeds, Warrington, Burnley, and Dalston over the next 12 months – with a focus on physical stores.
And with what once begun as a passion project during COVID pandemic, has seen brothers Abdul, a former dentist, and his co-founder and brother,Zayn, an
ex-engineer, walk away from professional careers to take a gamble on the world of American-inspired smash burgers and fried chicken.
And this taken chance, originally starting in their mothers kitchen, has turned into a growing success in the Salford and Greater Manchester area – now having a successful position on Bramley Street in Lower Broughton.
The brand have been serving up, US-style smashed burgers, fried chicken, and loaded fries – and with a cult following they plan to expand.
As Director Saif Rehan said: “What started as a passion project between two brothers, has turned into a sleeping giant.
“We are now aiming to expand with the right partners and begin franchising, and also have some stores of our own.
“This is because we are passionate about bringing our food to other regions of the Northwest and the country.”
He continued: “We really want to make a difference to the food business in the Northwest and nationwide.”
And just because they want to grow their business further, they are still dedicated to staying close to their roots.
As Saif added: “We are from the area and we shout that from the rooftops. And being based just of Broughton Lane in Salford that will forever be our baby, we want to be around those streets.
“Salford is what made us and Salford is what will take us to another level.”
And as they aim to grow to that next level, they began by reaching out on their social media accounts, it was clear that people wanted to get involved in the business.
Saif added: “We welcomed franchisees, and we literally only tested it with a small social media post, as it was used as a test and we received many requests.”
But with the expansion, the business will continue to grow organically they wanted that to remain the same.
Saif continued: “So, because we had so many requests, we noticed that we received attraction from people who already have an affiliation to the brand.”
He added: “We want people who can buy into the brand, and all of them have been an exisiting customer of the brand.
“We want to work with people who have an equal passion for the brand.”
The prospect of more franchises round the country has also got their customers excited, something that many who travel to this beloved local spot.
“Everything we aim to deliver is of the highest quality, and we want to focus on the best. We truly in some ways less is more and allowed us to focus on good food,” Saif added.
He continued: “We have customers that travel in from around the northwest to come to see us, and eat out food – that is what is so powerful about this business.
“That love for our food made us realise that we could expand – and now the customers who are travelling to us are excited.
“Its so exciting and we want to let our food talk – as we serve every customer like its our last – and now it is a very exciting time.”
Nonetheless, with stores expected to be going up in the coming months it seems like a very exciting time for the American-inspired fried chicken and smashed burger brand that is Salford’s ‘StraightOuttaNashville’.
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