After making waves on BBC introducing earlier this year, Salford’s Masa Diora hope to take listeners out of this world with their experimental second single.
Describing their sound as a mix of psychedelic rock and 80’s synthwave, the band creates a science fiction narrative with their music.
Masa Diora’s Callum Jackson, who is a student at the University of Salford, spoke to Salford Now about the inspiration behind the groups sound.
“We started off with an Indie-Rock vibe – very stereotypical Manchester sort of music. Then we built it to match our story we’ve made. It’s quite spacey and psychedelic music.”
The group are using an experimental method of stroytelling in their songs. The tracks follow the story of the fictitious Lawrence Blight, who becomes addicted to a virtual reality game that he has constructed.
Their debut single, “You Don’t Love Me”, introduces fans to Blight who is struggling with unrequited love. The newest installment to the tragic story, “Blood Moon”, sees the man seeking protection from his addiction to his computer game.
The electro-psychedelic trio were featured on BBC Introducing in September of this year.
The scheme’s impressive track record for pushing the careers of successful artists suggests that Masa Diora are on a promising path. Other artists who have been featured on BBC Introducing include Ed Sheeran, Ellie Goulding, The 1975 and George Ezra.
The band played their first gig at Manchester’s The Breadshed just last month alongside another Manchester-bred group, Delights.
— Masa Diora (@MasaDiora) November 25, 2018
Callum is no stranger to the BBC’s prestigious platform. He first performed as a solo artist on BBC introducing back in 2015 after winning Staffordshire & Cheshire’s Young Musician of the Year. He explained how this past experience has helped with Masa Diora’s journey.
“Networking is a massive thing, especially for young and unintroduced artists. So, getting to know the presenters there was a key thing that’s brought me back with this band.”
The Salford student also gave us a glimpse into the trio’s future, with intentions to hold avant-garde and interactive gigs in unusual places such as movie theaters. The songwriter also hinted that plans to support some big artists may be in the works.
You can listen to the full interview with Callum below.
Masa Diora’s “Blood Moon” is available to stream on Spotify.