Salford Red Devils played their Betfred Super League Grand Final against St. Helens on Saturday night in front a record TV audience.
The Red Devils’ first Super League Grand Final was the most watched Grand Final since the play-off format was introduced in 1996.
Viewing figures across Sky Sports Main Event and Sky Sports Arena were up by 43% from last years final between Wigan Warriors and Warrington Wolves.
Red Devils director Paul King said: ”I believe this is a testament to the way the team captured the imagination of the rugby viewing public, which was also reflected in ticket sales in the weeks before the play-offs that then continued to escalate throughout the play offs.
“It displays a clear appreciation for style of rugby played, that it rejuvenated the community, who in turn attended in increased numbers and helped create an unbelievable atmosphere throughout the play-off series, as the club and community reconnected.”
The new record follows a significant upward curve in live TV audiences over the last 10 weeks of the season, which saw a significant increase in airtime for the Red Devils, with the Top Five Play-Offs recording an 11% growth in live audience compared to the 2018 season.
Salford’s Semi Final victory over Wigan had been the number one ranked game of the season until the title decider, and was the highest non-Grand Final audience since 2015.