UBER users around the United Kingdom are going to be hit with a price increase in major cities, such as Manchester and Birmingham.
3.5 million people use the app and a majority of the users will be affected by this price change.
Short trip prices have gone up by ten pence, and longer trips that are over ten miles have gone up by thirty pence.
Alana Saltzman, Uber Communications, tells Quays News that: “the price change follows feedback from drivers to better reflect the time and distance for longer journeys, see the additional 30p per mile is only on trips over 10 miles.”
This price increase comes after the recent ban on Uber being used in London, putting 40,000 workers out of a job.
The ban has created outrage among the public, and 400,000 people have signed a protest petition.
Alongside the money per mile increase, the different uber cars that users can order will also be affected.
There are three different types of uber cars that customers can get which are UberX, UberXL, and UberEXEC.
For people that are not aware of the different types, UberX is for one to four passengers travelling, UberEXEC is the same but is a luxury vehicle, and finally, the UberXL is for one to six passengers.
In Birmingham, prices for uberX minimum fare and cancellation fee will be increased from £3.50 to £4.25, due to it being a city-centre.
@Uber prices are set to increase, how will this affect you?
— Salford Now (@SalfordNow) October 17, 2017
In 2015, the company had a valuation of $62.5 billion, yet they are increasing prices such as the UberXL trips, which will see an increase of £5.00 to £6.00.
This increase may be coming to Manchester, but Uber refused to make a statement regarding the subject.
Furthermore, Saltzman gives advice to worried Uber users about the price increase.
She says: “It’s worth reiterating that users, in Birmingham and 40+ cities across the UK, can always get an in-app estimate before they travel so you’ll be able to see the estimated cost of your journey.”