ITV hit show ‘I’m A Celebrity… Get Me Out Of Here!’ is set to arrive at Salford’ Lowry Outlet next year in a new multi-million-pound entertainment attraction.
In what is the first of its kind, the 2,500 square metre indoor entertainment feature will open at The Watergardens development at Media City UK in 2020.
Visitors can expect a 90-minute action-packed family entertainment centre, full of jungle obstacles and challenges, including ziplines, parachute drops and vertical climbing walls, and the iconic Base Camps ‘Croc Creek’ and ‘Snake Rock’.
Breaking News!@ITV has today confirmed a new multi-million-pound entertainment attraction, celebrating TV blockbuster 'I’m A Celebrity… Get Me Out Of Here!' will open at The @LowryOutlet ’s brand new The Watergardens development at @MediaCityUK.https://t.co/OH2FfyoSZt
— MediaCityUK (@MediaCityUK) October 3, 2019
James Penfold, Controller of Partnerships for ITV, said: “The I’m A Celebrity… Jungle Challenge is a one of a kind, multi-sensory adrenaline adventure.”
Jason Pullen, Managing Director of Lifestyle Outlets commented: “Our partnership with ITV is an exciting development in our goal to create a new generation of Outlets by creating unique leisure and shopping destinations with entertainment at their heart.
“I am delighted to reveal that “I’m A Celebrity… Jungle Challenge opening at The Watergardens, MediaCityUK next year will be the first of its kind in the UK.
“I am confident that the experience will be a huge draw for people across the North West and beyond as they look to get closer to the action of this iconic TV show.”
The announcement is part of ITV’s expanding project of live events, tours and attractions, which includes Coronation Street The Tour, Emmerdale Village Tour, Emmerdale Studio Experience and ITV Daytime Studios Tour at London’s Television Centre.
Pulled added: “It brings together the heart and soul of the hugely celebrated series, and ITV’s expertise in curating fantastic, memorable live brand experiences as a great example of our More than TV strategy.”
Salford shoppers at the Lowry Outlet welcomed the new attraction.
One shopper said: “The Lowry has died a little over the years, so if it can get more people in that would be good. More people will certainly keep the place alive and I believe that’s the aim.”
Another stated: “I think it’s a good thing – the more things that are here the better. Quite a few of the outlets have closed down and there are a few empty spaces so it will be good.”
Work to transform the space into a real-life jungle experience is set to start in early 2020 and will open later in the year.
• First to play tickets will be released later this year. Click HERE to register for on sale ticketing information.