Salford craft brewery Seven Brothers is launching a series of limited-edition beers to mark lockdown 2.0.
CEO Keith McAvoy from Seven Brothers said: “We have been forced to temporarily close the doors of our beer houses and taproom for lockdown, so we thought we would use this time to get back to what we love doing most – experimenting with our brewing. We have been exploring new flavours and trying our hand at different beer styles to provide our fans and beer lovers with a fun selection this lockdown period.”
Over the next month, the brothers will be releasing a range of 440ml special cans after being given breathing room to experiment and be creative over lockdown. The limited edition cans aim to bring a little joy to drawn-in nights and lockdown evenings.
The brewery’s first drop is a sweet, nutty and spicy Rye – described by the brothers as ‘The ultimate taste of autumn, with a beautiful reddish amber hue’. The 5% ABV ale retails for £3.80 for 440ml on their website and is also vegan.
This limited edition Rye IPA is a taste of Autumn.
A sweet, nutty and spicy Rye with a beautiful reddish amber hue.
— SEVEN BRO7HERS BREWING CO. (@SEVENBRO7HERS) November 10, 2020
“First to drop is the Rye IPA. The dark nights have drawn in and people are stuck at home, so we thought we would make the perfect autumnal brew. Keep an eye on our web shop and social media channels, as we will be announcing further lockdown 2.0 specials in the coming days – we hope there will be a little something for everyone.”
This launch comes with the introduction of free same-day delivery service on orders over £20 placed before 2 pm – for shoppers within a three-mile radius of the brewery. Great news for Salford locals!
SEVEN BRO7HERS has also introduced virtual beer tours of the brewery and have teamed up with their siblings over at SIS4ERS Distillery to offer gin and beer virtual tastings, with packages sent out to the customer to allow an immersive experience from home.
Additionally, the brewery has now released a fabulous range of Christmas gifting items, with a wide range of price points, including a beer Christmas cracker (containing a 440ml can, with 6 options to choose from), retailing for £6 – perfect for secret Santa gifting!
The Christmas gifting range also includes a craft beer advent calendar, with 24 individual days, featuring their core range, 440ml range, two new mystery beers, and some beer snacks! The calendar retails for £60 and is now available on their website for late November dispatch.
To book a virtual tasting and tour email firstname.lastname@example.org.