A student at the University of Salford has had her fashion brand recruited by Asos Marketplace.
19 year old Naomi Okezie is a second year student who has made a breakthrough in her career as she has recently been recruited by large fashion label Asos Marketplace to stock her brand.
After selling clothing for about a year, Naomi’s brand has been given a new platform and large range of customers after Asos Marketplace recently chose her to be a seller on their page.
Naomi said: “I was just thinking, Asos is big- there’s no way they’re going to pick me. They do a whole background check on you, they check your customer reviews, they check who you are as a brand, everything!
“They take it very seriously and I had less than 100 reviews, so I thought there was no chance!”
At only 19, this accomplishment has given her the power to quit her job and commit to her business fully, whilst still studying for a degree.
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Naomi started selling vintage clothes via Depop back in December 2019, but when her business had a surge in sales during the first UK lock down, she created the brand Angel Marketplace.
She said : “In June when we were still in lock down, obviously all in person retailers were closed and everything was being sold online, so I saw an opportunity to boost my business as I felt there was a gap in the market. So it was then in June when I officially made a brand.
“And then in late October/November time I quit my job at Office and then started Angel Marketplace full time.”
Naomi describes a defining moment when she thought Angel Marketplace could succeed when famous influencer Imogenation purchased one of her tops from Depop and featured it in a YouTube video. She said: “I remember my friend messaging me about it and then just shaking in my kitchen thinking no way! Within an hour of her posting the video the top had completely sold out in all sizes and that was when I thought okay, clearly there’s potential here.”
When asked how she sees her business progressing in the future, Naomi discussed opening a pop up shop in Manchester City Centre throughout summer. She said: “Not everyone wants to shop online, some people like to try things on in-store. I don’t want to go ahead and buy a whole shop because I can’t afford it and it’s too risky with Covid still going on.”
To purchase any items from Angel Marketplace, click here or search them on Depop.
Behind the Scenes Video credit: Liv Halls @livahalls on Instagram. Models: @lydiajball- casted by @amandajmurphy, @kiara.clairr and @octavia_bx. Shot at @editorialstudiosmcr. Music by @musicbyconni.