Two Salford drinks companies are set to join forces in an ambitious merger which will create the largest alcohol family in the industry.
Seven Brothers brewery and Four Sisters distillery will be placed under the same commercial roof ever, with all 11 McAvoy siblings working together.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers – targeting grocery buyers in the multiples and convenience stores.
Seven Brothers beers are currently stocked in Asda, Morrisons, Co-op, Booths and will be going into Aldi in the new year.
Inspired by their father’s home-brewing, the McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg founded the brewery in 2014.
Following their brother’s success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam and Lucy White launched the Sisters distillery in 2018, specialising in gin and rum.
Keith McAvoy, CEO of Seven Brothers, said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network; we will be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
Lucy White, of Sisters Distillery, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from inhouse webshop to store and we can’t wait to see where that wealth of experience takes the Four Sisters brand.”
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