Salford’s Old Fire Station has collaborated with students from Salford University to launch their new custom designed craft beers.
The new beers, titled Northern Crown and Aurora Beerialis had their labels designed by third-year student Annabelle Wrigley.
Annabelle won a competition amongst 66 BA Graphic Design students to pull together 12 beer labels in six weeks to help market the new additions crafted by its in-house Lark Hill Brewery.
Annabelle said: “It’s been an absolute dream to work on this project. My dad has always been a big fan of craft beer and would go far and wide to try them, so I grew up knowing about respecting the beer and what makes the labels stand out.
“So when I got given this project, I felt that it was something that was perfectly suited to me. The timing for a project like this at the start of my last year is perfect!”
The brewery, based in Chapel Street, approached the programme to design the labels for the new beers earlier this year.
Annabelle’s striking designs were chosen for the labels by Changmin Lee, Lark Hill Brewery’s Head Brewer, who employed her on a short contract to make final amends to the labels before the beers could go on sale.
Mike Brown, Director of Strategic Partnerships at the University of Salford, said: “The Old Fire Station offers the chance to provide access to real world industry for teaching, learning, research and engagement.
“Every student on that academic programme got to work with our Head Brewer to design real world beer cans. I’m really proud of that fact.”
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