A University of Salford student will see her work on shelves across the city after her design was chosen for a special beer celebrating Salford’s 100th anniversary.
Second-year graphic design student Anhelina Serhiienko has created the winning artwork for a limited-edition pale ale by Seven Brothers Brewing Co, brewed to mark 100 years since Salford was granted city status.
The beer, called ‘1926’, takes its name from the year Salford officially received its Royal Charter. Serhiienko’s design will now feature on the cans after she was selected from 10 students who entered a competition set by the brewery in partnership with the University of Salford.
Speaking about her work, Serhiienko said: “It is an honour to have my design chosen, I am so excited to see it live. I wanted to celebrate Salford’s past while maintaining a modern and clean aesthetic that appeals to a wide audience.”
She added that her concept uses a grid of bold, vibrant colours to create a design that stands out while reflecting both the city’s heritage and its contemporary identity. It will go on sale from April 21 via the brewery’s website and in venues across Salford.
Kit McAvoy, founder and head of export at Seven Bro7hers, said the brewery was “incredibly proud” to be part of the city’s centenary celebrations.
He said: “Collaborating with the talented graphic design students at the University of Salford has been a real highlight – the creativity and quality of the entries made selecting a final label no easy task.
“The artwork perfectly captures the spirit, heritage and energy of Salford, and we’re delighted to bring it to life on this special limited-edition brew.”
Head of marketing Samantha McAvoy is a graduate of the university’s graphic design course and said it had been “especially rewarding” to return and work with current students.
A percentage of proceeds from the beer will be donated to Talk About It Mate, a Salford-based organisation supporting men’s mental health.
The collaboration forms part of wider centenary celebrations taking place across the city, with the University of Salford working alongside Salford City Council on a programme of events marking 100 years since the city was granted official status.
