Former BBC Director who was involved in broadcaster’s landmark relocation to Salford in 2011 appointed CEO of MediaCity.
Landsec has appointed global media professional Alice Webb as Chief Executive Officer of MediaCity in Salford, reinforcing its ambition to position the destination as the UK’s leading hub for media, creativity, and innovation.
She joins Landsec in September 2025 from Universal Music Group, where she served as the founding CEO of Mercury Studios, the group’s global film and TV production and distribution company.
Before that, she held senior leadership positions at the BBC, including Director of Children’s & Education, overseeing CBeebies and CBBC – two of the UK’s most iconic children’s media brands.
Earlier in her BBC career, Alice served as Chief Operating Officer of BBC North, directing the broadcaster’s landmark relocation to MediaCity in 2011.
The move brought over 2,000 employees to Salford and cemented MediaCity’s place as a nationally significant centre for media production and innovation.
The newly created role will see Alice lead both MediaCity and dock10, the UK’s leading television facility – with the intention of bringing both brands under one unified leadership.
The unification has also been used to reflect Landsec’s commitment to a more joined-up approach across its media and studio operations, positioning MediaCity to thrive in an increasingly integrated and dynamic media landscape.
In the role Alice will be responsible for shaping and delivering a long-term vision that reinforces MediaCity as the home of future media – supporting new forms of content creation and digital innovation, and creating long-term value for Salford, Greater Manchester, and the wider region.
Following her appointment Alice Webb said: “I’m delighted to be joining Landsec and returning to lead a community with a proven track record of creative ambition but with so much potential ahead of it too.
“Landsec’s commitment to that potential is compelling and I’m excited to pick up the reins and lead MediaCity into its next chapter.
“We have a very bright future of media, innovation, growth and creativity ahead of us. I can’t wait to get started later this year,” she added.
Alice will formally start the role in September 2025. As part of this transition, Mark Senior, who has served as CEO of dock10 since 2012, will step down on Alice’s arrival and take on an ongoing advisory role.
The decision also follows Landsec’s investment into its long-term future – following the acquisition of the final 25% stake in November 2024 – and the move has been seen as the next chapter of their development.
As Mike Hood, Chief Operating Officer at Landsec, said: “Alice’s appointment is a major milestone in the evolution of MediaCity. Her proven leadership in the media sector and ability to deliver large-scale transformation make her the ideal person to lead MediaCity and dock10 into the future together, under a bold new vision.
“As we expand MediaCity into a hub for media, creativity, and innovation, uniting property, and production under one leadership will unlock even greater value for our partners, tenants, and communities. We’re excited about what’s ahead.”
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